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Founder: Sima Mosbacher

OUR STORY

Moitié Cosmetics was founded by Sima Mosbacher, a computer engineer who went on to become the World's Youngest Female Commercial Pilot at just 20 years old.

While Sima was enrolled in the airline pilot training program she relied on salons for semi-permanent makeup techniques to shortcut her busy routine. After continual use, she started to experience enormous natural lash and brow fallout.

"I was facing an extreme lack of confidence. I couldn't leave the house without drawing on my brows, and I was dependent on salon lash extensions as I had few lashes left from the damage. I realized there are a lot of women experiencing the same problem as me. That's when I started to develop alternative makeup solutions which are time-saving and semi-permanent, plus safe for long-term use.

I created my lashes to give women a real solution that they could apply at home, to feel instantly glamorous, without spending hours at the salon, and wear confidently for 10+ days - without worrying about mascara running, or the hassle of re-applying false lashes daily. These lashes have changed my life. I hope they'll change yours too!"

founder-signature Founder of Moitié Cosmetics
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MOITIÉOLOGY

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MOITIE/MOY-TEE-A/

A French word meaning other half. It is our belief that through enhancing your already natural and beautiful self. You do not need to change yourself to be attractive to others, true beauty comes from within.

THE MOITIÉ TEAM

BEHIND THE MAGIC

ANA O.

Head of Customer Success

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Alexis O.

Associate Brand Manager

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Joan J.

Head of Recruitment

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Jess A.

Creative Strategist

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Grace M.

Customer Service Team Lead

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Maria J.

Customer Service Team Lead

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ALEXIA C.

ASSOCIATE GRAPHIC DESIGNER

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Sakurako C.

Creative Content Creator

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JOCELYN L.

Customer Success

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HOW WE GIVE BACK

Supporting Women Rights

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For every product you purchase, we donate to empower women facing gender justice around the world.

Thanks to you, we give back to so many lives of children and young women around the world. We donate 1% of profits on every purchase to the Global Fund For Women to strengthen movements, fight for women’s health and rights, assist in reforming laws and policies, and empower women through leadership and economic justice.

We are PETA CERTIFIED 100% CRUELTY-FREE and VEGAN.

FAQs

Can I apply it? Is it easy to apply?

With just a 5-10 minute application, get lashes that last 10+ days. Need help with application? We have customer service specialists available 24/7. Schedule a free 1-on-1 with our lash experts for the best application.

Will these damage my natural lashes?

No. Moitié eyelash extensions are specifically designed to ensure lashes are not damaged during application or removal. Our unique 5-fan segments are adhered to multiple natural lashes with a gentle adhesive and will remain intact for 10+ days. If you’ve ever tried professional lash extensions applied in the salon, you’ll know that dry, split or broken lashes are an all too common side effect for temporary beauty. In the salon model, several lashes are applied to one individual natural lash, resulting in a heavier load that ultimately breaks natural lashes. Moitié’s 5-fan segments distribute weight more evenly by adhering to several natural lashes, reducing the risk of damage.

Are lashes re-usable?

Unfortunately, we wouldn't recommend using the same pair of lashes for more than 10-14 days due to hygiene reasons when using the stronger adhesives.

How do I know which style is the best option for me?

Take our style quiz to determine what lashes work best for your eye shape, make-up preferences, and application type. Our silk lashes come in three styles: Natural, Light Glam, and Full Glam.