Moitié Cosmetics was founded by Sima Mosbacher, a computer engineer who went on to become the World’s Youngest Female Commercial Pilot at just 20 years old.
While Sima was enrolled in the airline pilot training program she relied on salons for semi-permanent makeup techniques to shortcut her busy routine. After continual use, she started to experience enormous natural lash and brow fallout.
"I was facing an extreme lack of confidence. I couldn’t leave the house without drawing on my brows, and I was dependent on salon lash extensions as I had few lashes left from the damage. I realized there are a lot of women experiencing the same problem as me. That’s when I started to develop alternative makeup solutions which are time-saving and semi-permanent, plus safe for long-term use.
I created my lashes to give women a real solution that they could apply at home, to feel instantly glamorous, without spending hours at the salon, and wear confidently for 10+ days - without worrying about mascara running, or the hassle of re-applying false lashes daily. These lashes have changed my life. I hope they’ll change yours too!”
Founder of Moitie Cosmetics
"I studied and taught Martial arts for several years. I am 2nd degree black belter as well. I'm great with children and am a good Christian coach for couples. My go-to saying is "God's got me". If I were a movie character, I would be Jesse from "Toy Story" because my husband's nickname is Woody. So people can call us Woody and Jesse!"
"If I was an action figure I'd come with an energy drink, a puppy, and would be wearing a cute sweatsuit. I like salt over sweets and a nice glass of red wine. I am fiercely loyal and love to make others laugh."
"I am a mom to a sweet young boy and a fur-mom to 2 adorable dogs. I love cooking but not chopping. I'm an old soul and love listening to classic songs and jazz. I love drawing and making things beautiful. I don't know why, but I've always loved watching cartoons even now that I'm an adult -- it's so relaxing."
"I'm a graduate of Industrial Engineering and a mom to a 3 year old girl. I dreamt and is still dreaming of becoming a Chef and a Restaurant owner. I see myself as more of a Katniss Everdeen character in Hunger Games since I'm strategic with life and quite selfless when it comes to my family. I'm not sporty, but I love boxing!"
"I’ve always been passionate about baseball and hiking. I live for a good laugh and enjoy all things 80s! You can catch me listening to Duran Duran most of the time or dancing randomly to whatever is on. If I were to be something else, I'd say I will be an anime character so I could be fluent in Japanese!"
"I studied Bachelor of Science major in Civil Engineering. Apart from my experience with customer service, I also taught English to adult professionals before where I worked with CEOs, directors, business owners and the like. I sang with a band before when I was in college."
"I’m a designer by day and a cat-mom by night.
When I’m not designing, you can find me in the desert camping, at concerts, or binging another show on Netflix. If I were a another creature, I'd be a butterfly so I'd have the ability to fly and transform."
"I'm a graduate from Yeditepe University in Istanbul, Turkey. I love travelling and am quite passionate about design and photography. My favorite sketch is creating patterns. If I were a movie character, I'd be Aurora from the Sleeping Beauty since I like sleeping a lot!"
Supporting Women Rights
Supporting Women Rights
For every product you purchase, we donate to empower women facing gender justice around the world.
Thanks to you, we give back to so many lives of children and young women around the world. We donate 1% of profits on every purchase to the Global Fund For Women to strengthen movements, fight for women’s health and rights, assist in reforming laws and policies, and empower women through leadership and economic justice.
We are PETA CERTIFIED 100%
CRUELTY-FREE and VEGAN.
Can I apply it? Is it easy to apply?
With just a 5-10 minute application, get lashes that last 10+ days. Need help with application? We have customer service specialists available 24/7. Schedule a free 1-on-1 with our lash experts for the best application.
Will these damage my natural lashes?
No. Moitié eyelash extensions are specifically designed to ensure lashes are not damaged during application or removal. Our unique 5-fan segments are adhered to multiple natural lashes with a gentle adhesive and will remain intact for 10+ days. If you’ve ever tried professional lash extensions applied in the salon, you’ll know that dry, split or broken lashes are an all too common side effect for temporary beauty. In the salon model, several lashes are applied to one individual natural lash, resulting in a heavier load that ultimately breaks natural lashes. Moitié’s 5-fan segments distribute weight more evenly by adhering to several natural lashes, reducing the risk of damage.
Are lashes re-usable?
Unfortunately, we wouldn't recommend using the same pair of lashes for more than 10-14 days due to hygiene reasons when using the stronger adhesives.
How do I know which style is the best option for me?
Take our style quiz to determine what lashes work best for your eye shape, make-up preferences, and application type. Our silk lashes come in three styles: Natural, Light Glam, and Full Glam.